How The Steel Market Works - Atlanta 2013
20-21 February 2013



Platts/SBB Training - 2-day Training Course
"How the Steel Market Works"
Raw materials, Processes, Sales, Markets, Purchasing and Hedging

February 20 & 21, 2012 • Georgia Tech Hotel & Conference Center • Atlanta, GA


Register by January 18, 2013 and SAVE $300 – (Discounts for multiple attendees)
Only 30 seats available

The course is designed for non-technical people who need to familiarize themselves with the general aspects of raw materials, steelmaking, markets for steel, marketing of steel, steel purchasing and hedging. Course material is published and explained in easy to understand terms but subject matter experts with decades of practical hands on experience in steel.


What you will take away from this two-day training course includes but not limited to:

  • An understanding of the raw materials used to make steel
  • The economics of raw materials used in making steel
  • The steelmaking processes: BOF, EAF, Secondary Metallurgy
  • The economics of steelmaking in different parts of the world
  • How steel markets around the world operate today
  • Market supply and demand dynamics
  • What drives prices for raw materials and finished steel products and scrap
  • How steel buyers think & operate and how you can better understand their performance requirements
  • How managing price risk can help your bottom line and cash flow
  • And more…


Register Online Course Outline




Past Attendees Included:

  • 3M
  • Accenture
  • Alabama Power
  • American Steel
  • Apex Tool
  • BB&T Capital Markets
  • Black Iron
  • BNSF Railway
  • Byer Steel
  • Cargill Steel
  • Chamberlain Group
  • Climax Molybdenum
  • CME Group
  • ConocoPhilips
  • Consolidated Mill Supply
  • CorPac Steel Products
  • Essar Steel Algoma
  • Evraz North America
  • Ferreteria
  • Ferromex
  • Ferunik
  • FMC Technologies
  • Frontier Steel
  • Gibraltar Strip Steel
  • Hitachi
  • Independence Tube
  • Ingram Marine
  • ITW Sourcing
  • JP Morgan
  • Krueger Steel
  • Majestic Steel
  • McNeilus Steel
  • MECO Corp.
  • Navistar
  • Nucor
  • Olympic Steel
  • OmniSource
  • Pacesetter Steel
  • Peabody Energy
  • Plymouth Tube
  • Ridgemont
  • Sector3 Appraisals
  • SIC Recycling
  • Simms Metal
  • SSAB Americas
  • Steel Dynamics
  • SunCoke Energy
  • Swank Capital
  • Terex
  • Thomas & Betts
  • Trico Products
  • U.S. Steel
  • Vancan Company
  • Volvo Equipment
  • Worthington Industries
  • And more…
Event Details
Dates:20-21 February 2013
Click here to see available discounts

» Full event details


"I was very impressed with the structure, atmosphere and training conducted by SBB. I highly recommend the “How the Steel Market Works” training session to anyone in the industry. I’m looking forward to additional sessions from SBB."

Jerome A. Williams, Steel Dynamics, Inc., Sales Department

"I have been involved in buying steel for over 22 years and I wish I had taken this training course at the beginning of my career.”

Industrial steel buyer

"A very comprehensive program - I will definitely be sending more people from my sales and marketing teams in the future."

An Atlanta training delegate

“Overview of the competition is invaluable.”

U.S. Steel Management Associate


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